Why are we only talking about lakes, reservoirs, swamps and clouds?

Hadoop Cluster Quote

The buzzwords and the endless possibilities that can be made in the cloud seems to be on everybody’s minds these days. Did we forget our core business?

At the breakfast table at the TDWI conference in February 2016 I met two gentlemen and we started talking about Big Data, cloud BI and the other buzzwords. They told me a story from their company.

“One day my boss comes into my office and asked, how are we on big data? I had to ask him back, what do you mean? My boss asked again, how are we on big data? Do we have Hadoop? And I said No? Well, we need that, my boss replied and walked out the door. So now we have a Hadoop cluster in the cloud with little or no data and we really don’t know why we need it, but I’m sure my boss got his bonus!”

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